Saturday, January 21, 2012

Be Memorable!

Be Memorable!
What To Look For In A Great Communicator, Part 6

“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.”  Mae West

These days there are so many choices for viewers or listeners.  You need to be memorable.  You need to stand apart from the crowd of robotic, bland anchors and reporters.  After all, for the most part, you’re all doing a lot of the same stories and using the same technology.  Of course you need strive to be the better writer and storyteller, but just as important is being a great personality which makes you memorable and endearing to the viewers and listeners, and leave a lasting impression with them.  A bad personality or lack of one can obviously have the opposite effect.

About a year after I’d stepped away from local television news, a recently hired reporter approached me at a restaurant and told me, “I wish I’d had the chance to work with you!  Every time I’m out in public, I get asked about you more than anyone else at the station.”  It was a great compliment, but it also reinforces the lasting impression you can have on the public by cultivating the kind of personality which gives viewers and listeners the feeling that you’re someone they trust, someone they’d like as a friend and someone who entertains them.  For those with a great personality, it simply means letting your real personality shine through.

Weather is a great way to showcase one’s personality.  Over the course of a year, there are going to be several severe weather situations, but the vast majority of the time, there isn’t.  That’s when you can use your personality to give viewers a reason to watch. That’s especially true these days with so many choices in getting the forecast, from The Weather Channel, to the internet and smart phones.  Your personality is your personal brand.  Make it a good one! 

“Cute is when your personality shines through your looks. Like, when you see someone's personality in the way they walk and you just feel like hugging them every time you see them.”  Natalie Portman

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