Old rule: news is news. New rule: news is marketing.
Old rule: news is never old New rule: news has an expiration date
Old rule: live shots compliment the story New rule: live IS the story
Old rule: weather gets the attention it deserves New rule: rain is a lead story
Old rule: Cover the issues New rule: cover the emotions
Old rule: Staff experience is valuable New rule: 1 year is experience
Old rule: Cover breaking news New rule: make up breaking news
Old rule: Build credibility and you’ll gain a bigger audience New rule: Reach more people through the Internet
Old rule: Be good storytellers New rule: more stories, less telling
Old rule: Report the facts New rule: report what people say
Old rule: Follow the news director’s lead New rule: Who’s the news director?
Old rule: Consultants suggest New rule: Consultants control
Old rule: Ratings rule New rule: Demos dominate
Old rule: Know your community New rule: know your research
Old rule: Bad staff behavior is not tolerated New rule: address your questions to our attorneys